Meet The Team
Florek's experience in the fashion industry is unparalleled. Her diverse career spans over 25 years working as the creative force behind several Canadian retailers. Her grass roots as a fashion designer allowed her to hone her skills by conceptualizing and developing 'white label' collections for multiple fashion brands, before she ventured into her award winning fashion line, which sold throughout Canada and the US, giving her invaluable of sourcing, manufacturing and product development experience. Years later, she became Trend and Style director for specialty and department stores where she helped over 150+ buyers, designers, marketing teams and creative agencies on future state of product design, style and advertising direction. She traveled the globe observing upcoming trends, at runway, retail and street style and distilled this information into tangible information for each team.
Since becoming a 'free agent' in 2016 Florek, is perfectly positioned as an experienced voice in the fashion community and acts as a style expert & spokeswoman who has presented trends and style tips on a multitude of broadcast and magazine publications. Her multi faceted experience has organically grown into becoming a Fashion & Interiors Stylist represented by Plutino Group, one of Canada's most reputable artist agencies. Using her creativity and business savvy, she engages her audience with a plethora of knowledge that cultivate an innovative and approachable fashion aesthetic. Her expertise and discerning eye, has garnered rave reviews from media & industry insiders, making her a sought after style & creative direction consultant.
She currently consults under her company 'The Trend Office' offering designers, manufacturers and creative agencies, insights into next seasons focus. Florek is a strong believer in nurturing the fashion community and mentoring the next generation and currently is a member of the board at Fashion Group International where she helps the Canadian fashion, art and interior design community connect. She actively mentors new and upcoming talent at The Toronto Fashion Incubator and sits on the advisory board for Visual Arts at Sheridan College.
For Booking Inquiries please contact Leila Canon-Ahern at Plutino Group or contact Florek directly via form below.
ROOM SET DESIGN
STYLE EXPERT +
CELEBRITY, COMMERCIAL, EDITORIAL, PERSONAL
OFF FIGURE +