Cynthia’s experience in the fashion industry is unparalleled. Her diverse fashion career spans over 20 years working as the creative force behind several Canadian retailers, where she has held positions throughout her career as a designer, buyer, merchandising director to fashion and style director giving her a unique industry perspective when collaborating with retail & wholesale teams on producing successful brands.
Florek regularly researches fashion trends at designer runway, trade shows and at retail level. Using her creativity and business savvy, she deciphers this research and engages her audience with a plethora of knowledge that cultivate an innovative and approachable fashion aesthetic. Her expertise and discerning eye, has garnered rave reviews from media & industry insiders, making her a sought after consultant for fashion & creative direction.
Cynthia’s grass roots as a fashion designer allowed her to hone her skills by designing lines for several labels before she ventured into her award wining line, CINCYN. The label was the winner of Elle Canada’s & Toronto Fashion Incubator “New Labels” fashion award and successfully showed at Toronto, Vancouver and New York fashion weeks. The label garnered multitude of media coverage in WWD, Fashion Television, Fashion File, Flare, Elle, Fashion, Globe & Mail, Toronto Star and more.
Today, Florek is an active commercial & editorial stylist as well as on air fashion expert represented by The Plutino Group. She has appeared on air on the Marilyn Dennis show, Breakfast Television, America’s next top model, CHCH morning show, CTV, Global BC, Rogers, Canadian Living, Chatelaine, and more.
With such a dynamic background, she has taken all her gained experiences and launched TheTrendOffice.com, a trend forecasting consultancy service for business in the fashion & home decor sector.